Creating and Consuming Art in the Age of New Technologies

Abstract

Art, evolving through various meanings, has formed a broad discussion area throughout the ages, and its visibility has increased with the advancement of technology. According to the Frankfurt School, art has integrated with commercial values, losing its impact. Art, losing its meaning in the capitalist market, has responded to individuals’ desires for ownership as a commodity. Artificial intelligence has profoundly shaken the meaning of art, presenting a utopia where anyone can be an artist as long as they give the right commands, making it livable. In this context, the study discusses the changing meanings of modern and contemporary art through different approaches, how art has become a commodity, the views of the Frankfurt School and critical theorists considering art as an exit strategy, and how art creates its own market through artificial intelligence technologies today, all under different headings addressing the loss of meaning in art without a subject.